Marketing for Creative Work

This week I attended a marketing class tailored to creative professionals. I was a bit skeptical about it. After all, I have marketing degree and I worked in an ad agency before. But I must admit – my ability to market my work is lacking.
I loved the class. I learned a lot.
One thing was clear: my approach to branding myself as an artist had to get a bit more serious. Today the first item on marketing plan is to identify and communicate my brand. Starting small, I updated the message online and throughout social media outlets. My goal: consistent look and wording.
These are the results:

Anya Pany Shop on Etsy

Anya Pany Shop on Etsy

Day Before Friday Blog

Day Before Friday Blog

@AnyaPany Draws Twitter Page

@AnyaPany Draws Twitter Page

Anya Pany Fan Facebook Page

Anya Pany Fan Facebook Page

About Artist:

Anya Pany creates whimsical illustrations using negative space. Her favorite materials are gouache, ink an color pencils. Anya was born in Soviet Ukraine. She lived in the US since 1999. The two polar worlds continue to blend and inspire her artwork.

Artist Profile:

Visual artist who is compelled to draw, obsessed with patterns, devoted to negative space.

Artist Bio:

Anya Pany’s love affair with creating bold, courageous art started as a child in Ukraine. She pursued training in the visual arts, but there was always a special place in her heart for illustration. There was something about the magic of taking pen and pencil to an empty sheet of paper that has stayed with Anya Pany throughout her life.

In 1999, Anya Pany moved to the United States to attend college. That dramatic shift in culture found it’s way into her artwork, and the duality of combining the two worlds shaped her artistic vision. As she’s matured as an artist, the use of primary colors, geometric shapes and whimsical subjects have become a staple of her work.

Artist Statement:

“Every child is an artist. The problem is staying an artist when you grow up.”
-Pablo Picasso

I grew up in Soviet Ukraine, although the country I called home doesn’t exist any more. I moved to the United States in 1999, and the two very different worlds continue to shape my art.

I pursued training in visual arts since childhood. But I taught myself most of what I know today about art history and creative techniques.

I credit life experiences and keen observation with adding even more color and perspective to my work. As I matured as an artist, the use of primary colors, geometric shapes and whimsical subjects have become a staple of my work.

I believe that artwork takes on an entity separate from the artist. I often start a piece without knowing what the final product will look like.

Consistent message and look achieved. Is it effective? What is your opinion?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s